To use, wet hair completely. Massage the Avocado Hydrating Shampoo into wet hair beginning at the root and working toward the ends. Lather, and then rinse thoroughly with cool water. For hair with heavy product buildup, a second lather and rinse are recommended. For best results, use in conjunction with Cantu Avocado Hydrating Conditioner and style with Cantu’s new Avocado Curl Activator Cream.