We are promoting these amazing products as they are being used by our CEO herself. They aid in preventing breakage; contain biotin which improves elasticity; niacinamide (vitamin B3) for strengthening weak strands; panthenol (provitamin B5) for moisturizing dryness and improving manageability; vitamin E for conditioning and shine as well as peppermint essential oils which help stimulate blood circulation in the scalp to encourage and promote regrowth!