What It Is
Semi-permanent color category is the 2nd Fastest growing segment in market yet innovation remains stagnant. With a shift toward more wearable shades, Kenra Professional stays ahead of trend with another exciting new color innovation. Introducing New Kenra Color Creatives - Formulated with conditioning benefits and enhanced vibrancy for longer lasting results, you can now reinvigorate the hair post lightening service with these subtle to bold tones.
What It Does
• 7 Primary-focused shades for ultimate creativity & 6 wearable shades
• Improved vibrancy and longevity of up to 50 washes
• New Color Reset Cream removes all traces of Creatives
• Larger, 4 oz, size for cost effective application