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About me!

Hey guys,

This is Janelle Cato, CEO and Owner of Icon Beauty. I decided to incorporate a blog element to my page in order to share tips that I have learned along my business journey. I also wanted to keep you guys up to date on the latest Icon Beauty news and progress. But first, let me tell you a little about me!




I was born, but not raised in Tacoma, Washington. My father was in the military, so we moved all over. I started trying to do my hair at the age of 5 and I've been loving hair and all things beauty ever since.






I currently have a 9-5 working for the Army and I have been in this career for 13 years and counting. I balance my business, my family, my job, church, music and my loved-ones to the best of my ability and I am a professional multi-tasker. My goal with Icon Beauty Supply is to be a well-known beauty supply store franchise. I want to give people an iconic beauty supply store experience!


Thank you for taking this journey with me as I go through the ups and downs of entrepreneurship, learning and self-discovery!


Until next time, ICONS!



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